Category Archives: Destinations

Georgetown Nightlife Destinations

The Georgetown neighborhood in Washington, DC, has long been recognized as one of the Capital’s most popular nightlife destinations. Whether it’s the latest “in” spot for singles, an upscale culinary experience or vibrant collegiate bar, Georgetown offers something for everyone. Take a peek at several favorites in alphabetical order:

Bistro Lepic

1736 Wisconsin Avenue, NW

If you’re looking for the real deal in French cuisine, you’ve found it with Bistro Lepic. This cozy gem serves authentic French food with an emphasis on Provencale cuisine backed by a helpful staff, savvy in selecting an appropriate wine. A popular date night destination, you can enjoy everything from a glass of burgundy to a snack to a full meal. Signature dishes include the onion tart, smoked trout salad and calf’s liver with capers, garlic, and black olives. The chef relies on seasonal fruits and vegetables to keep the menu fresh and diverse. For those looking for a good wine bar, the popular Wine bar upstairs offers monthly tastings and small appe-teasers. The low lighting and interesting wall hangings provide more of romantic ambience than the cheerful dining room downstairs. It’s best to call in advance as Bistro Lepic is small and fills up fast with regulars and patrons drawn by allure of flavorful, satisfying food.

Blues Alley

1073 Wisconsin Avenue, NW

Modeled after the jazz supper clubs in the 20s and 30s, Blues Alley is one of the oldest continuing clubs in the US. Jazz legends such as Dizzy Gillespie, Ramsey Lewis, Tony Bennett, Grover Washington, Jr., and Sarah Vaughn have all played here at one time or another. Music lovers revel in the opportunity to hear renowned artists play blues and soul in the relative intimacy of small supper club tucked away on a cobblestoned alley in the heart of Georgetown. The club requires a two-item minimum with largely Cajun and Creole offerings on the menu in keeping with the jazz theme. The sound system is impressive with the volume just loud enough to experience the music with musicians who love playing to an audience that knows and appreciates them. Arrive early – seating is first come; first served.


3236 M Street, NW

Located in the heart of Georgetown, Clyde’s is one of the granddaddies of American saloons. Opened in 1963, the restaurant maintains its charter of providing “good company” with good food and drink at good value. Despite frequent refurbishings, Clyde’s still features its signature long oak bar, plank flooring and Back Bar with vintage railroad posters. A gathering point for all walks of life, Clyde’s draws in journalists, politicians, athletes and neighborhood residents. Its late afternoon appetizer menu inspired the mellow 1976 pop hit, “Afternoon Delight,” with a gold record proudly hanging at the restaurant today.

L2 Lounge

3315 Cady’s Alley, NW

The L2 lounge is a luxe watering hole that appeals to the DC sophisticate. Beautifully decorated down to its white sectionals, exposed brick walls and unisex bathroom, L2 is known for its specialty drinks and exemplary service. Appetizers and plates are small but tasty. Of particular note are the sliders. Located in the central courtyard of Cady’s Alley, the L2 offers a membership program that enables members to bypass the line with up to five guests and access special rooms reserved for members only. Non-members can get in for a cover charge on Thursdays, Fridays, and Saturdays. More recently L2 has been hosting events such as Apres Work, a no-cover event that takes place every Wednesday night, and Art Soiree, bringing in a new group of patrons. L2 favors a mix of house and dance music that reinforces the chic vibe.

The Tombs

1226 36th Street, NW

Located at 36th street near Georgetown University, the Tombs is a quintessential college bar. Typically packed with both students and recent graduates, the Tombs inspired the college student hangout immortalized in the 1980s brat pack film “St. Elmo’s Fire.” While Rob Lowe, Emilio Estevez, and Demi Moore have moved on, the Tombs remains much the same. Located below street level, the Tombs provides a cozy, classic underground pub feel with its wood paneling, darts and a convivial, collegiate atmosphere. While much of the Tombs’ allure is its cheap pitchers of beer, the food is top rated as well with the Tombs rumored to share its kitchen with its swanky upstairs neighbor, the 1789 Restaurant.

Destination Marketing – Procedure for Interacting With the Prospective Visitors

Destination marketing is a procedure of interacting with the prospective visitors to manipulate their destination choices’, objective to travel and ultimately their final goal. Marketing and representation is a vital element of the ‘Implementation’ process; it is the verbalization and expression of the values, goals and the competitive attributes of the services and product. The actions involved in the marketing segment, underpinned by the result of the planning, process and expansion activities.

A destination marketing organization takes care of all the representation, marketing and PR needs of a product or destination. They act on your behalf in the local travel markets. They work according to the pre-designed strategies and make sure that your product/destination is well endorsed among the target audiences. Many of the destination marketing company’, work on a very productive manner; prioritizing the visitors’ growth quantitatively and qualitatively. The main goal of these representation organizations is to boost the products’ value in the local market with a global touch.

Winning destination marketing strategies involve:

  • Understand the purpose and the preferences’ of the visitors in their final decision-making, itinerary and how the actions change over a period of time;
  • Passionate and fanatic about helping destinations by tendering turnkey strategies and bespoke realistic execution support in all areas of the property’s growth, marketing and endorsement process;
  • Nowadays, the reputation and image of the destination is one of the most important things. Since, visitors chiefly prefer to make a booking with a travel agent with a good reputation and status in the local travel market. Thus, involving with the visitors, engaging them and achieving their confidence are very essential.
  • The selling approach for products and services, including channels of distribution;
  • Show up on behalf of your destination in trade shows, conferences, and trade fairs;
  • Organize Meetings, Incentives, Conventions and Exhibitions (MICE) for these well-strategized agenda centered destinations;
  • Design and implement excellence plans to elevate standards and build a wider apprehension for visitor’s well-being;
  • Build marketing and PR strategies, along with website planning, developing and executing strategies for destinations, tourism boards and organizations, to enhance the amount of travelers’ from the local markets;
  • Through knowledge and good contact base in the local travel market, consumer buying behavior and industry path, being able to put on alternative strategies if the market demands it;
  • Organizing conference, events and exhibitions, trade shows and travel fairs;
  • Market mentoring for the fresher’s and the new business developments.